Yeti: Withstand

Task: With a group of four, create print ads for a brand of your choice. Show how the concept has legs.

Yeti Withstand Manifesto:

When the great outdoors beckon, you answer. Nothing will keep you from pursuing the heights of mountains, the roar of the ocean, the wind rustling through the trees. Or maybe dancing under the stars at a music festival. Prevailing against the rays of the sun while exercising your freedom of speech. But it’s crucial to nourish your body to continue on with your adventure. Whatever draws you out into the world, Yeti will be right there with you. We’ll withstand the grit, the dirt, and the storm to preserve what sustains you. Rolling right alongside you through the wild waves of life. We believe that each of your experiences should sky rocket you to new heights, and nothing should slow you down. Yeti is tough enough to take the heat (or the ice, or the mud, or whatever else your adventures have in store). After all, the big, wide world and its endless possibilities await you.

Bottom of the page fun fact #6: I’ve never seen an entire episode of Spongebob. But I’ve seen the memes and snippets of the show. So I’m not entirely uncultured, right?