Eugene Ballet: Social Media Audit

Task: Increase Eugene Ballet’s engagement on their social media in order to build relationships with fans, strengthen bonds with sponsors and garner more ticket sales.

Execution: As a team of four, we completed a comprehensive social media audit (below) using platform analytics and statistical formulas. Our results analyzed the organization’s current status and revealed important information about their audiences. We then offered strategies and tactics to reach their short and long term objectives. Our recommendations included a sample social media calendar, tools to generate content, budget breakdowns, and Netlytic data.

My role: I researched Eugene Ballet’s follower demographics, compiled softwares and tactics for making original content, strategized campaigns and created sample posts for Instagram, Twitter, and Facebook.

Here’s a pdf version.

Bottom of the page fun fact #7: I was heavily involved in the performing arts when I was younger. My senior year of high school, I was the student director of the choral program. I still like to make music in my free time. Just ask my neighbors. I’m sure they love my midnight ukulele jam sessions.