Task: Create a dynamic, far-reaching campaign to promote the University of Oregon Women’s Basketball team and increase ticket sales. Find a unique way to portray the players’ insane skills and badass conviction.
Execution: We made a visually arresting campaign painting the players as different forces of nature, exemplifying how powerful and crazy talented these women are. When they come together, they are a storm on the court. Our team promoted the campaign through digital advertisements, social media posts, billboards, bus wraps, banners on campus, radio commercials, and TV commercials, which aired on ESPN, ESPN2, FS1, and PAC12 Network.
Results: Our 2018-2019 campaign raised ticket sales 65% from 2017-2018 and 182% from 2016-2017. The average game attendance rose to 7,051 fans. The @OregonWBB Twitter follower count rose 58.5%, and the Instagram follower count increased by 103%. During the course of our campaign, the team experienced their first sellout game at Mathew Knight Arena with 12,364 attendees.
My role: I was a copywriter on this campaign from its conception, proposing the “Forces of Nature” idea during one of our first creative meetings. I wrote copy for various deliverables, including player posters, social, radio, and digital advertisements.
Our commercial aired on ESPN for the Civil War basketball game (Oregon State University vs. University of Oregon). Tickets were sold out a week in advance of the game. (Peep me pretending to be sporty at :04.)
Our Team
Agency: AHA
Account Manager: Kaitlin Mulligan
Art directors: Amanda Lucas, Gabe Keim, Joaquin Sabarots
Copywriters: Corey Gedrose, Taylor Kissinger
Producers: Noah Andrews, Adam Simmons
Project Manager: Vinh Bui