Task: Create a dynamic, far-reaching campaign to promote the University of Oregon Women’s Basketball team and increase ticket sales. Find a unique way to portray the players’ insane skills and badass conviction.
Execution: We made a visually arresting campaign painting the players as different forces of nature. This personified how powerful and crazy good these women are. When they come together, they are a storm on the court. Our team promoted the campaign through digital advertisements, social media posts, billboards, bus wraps, banners on campus, radio commercials, and TV commercials which aired on ESPN, ESPN2, FS1, and PAC12 Network.
Results: Our 2018-2019 campaign raised ticket sales 65% from 2017-2018 and 182% from 2016-2017. The average game attendance raised to 7,051. @OregonWBB Twitter follower count rose 58.5%. Instagram follower count increased 103%, and Facebook followers grew by 9.37%. During the course of our campaign, the team experienced their first sellout game at Mathew Knight Arena with 12,364 Attendees.
My role: I was a copywriter on this campaign from its conception, proposing the “Forces of Nature” idea during one of our first creative meetings. I wrote copy for various deliverables including player posters, social, radio, and digital advertisements.
This commercial aired on ESPN for the Civil War basketball game (Oregon State University vs. University of Oregon). Tickets were sold out a week in advance of the game.
Our Team
Agency: Allen Hall Advertising
Account Manager: Kaitlin Mulligan
Art directors: Amanda Lucas, Gabe Keim, Joaquin Sabarots
Copywriters: Corey Gedrose, Taylor Kissinger
Producers: Noah Andrews, Adam Simmons
Project Manager: Vinh Bui
Bottom of the page fun fact #3: In high school, I gave up eating meat for Lent one year. I had a friend who laughed at me and said, “I bet you won’t be able to even stick to that for a week.” So I stuck to it for 6 years.